{"id":675,"date":"2026-02-03T10:00:00","date_gmt":"2026-02-03T10:00:00","guid":{"rendered":"https:\/\/amurasolutions.com\/?p=675"},"modified":"2026-08-18T10:03:57","modified_gmt":"2026-08-18T10:03:57","slug":"digitalization-must-adapt-to-the-port-not-the-port-to-technology-interview-with-isaac-gonzalez-in-portal-portuario","status":"publish","type":"post","link":"https:\/\/amurasolutions.com\/index.php\/en\/2026\/02\/03\/digitalization-must-adapt-to-the-port-not-the-port-to-technology-interview-with-isaac-gonzalez-in-portal-portuario\/","title":{"rendered":"\u00abDigitalization must adapt to the port, not the port to technology\u00bb: interview with Isaac Gonz\u00e1lez in Portal Portuario"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/isaacgonzalez?lipi=urn%3Ali%3Apage%3Ad_flagship3_company_posts%3BkeJ03d%2FlTCiPKUa0y0GodQ%3D%3D\">Isaac Gonz\u00e1lez de Vega<\/a>, in charge of business development at the Spanish consulting firm\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/h-ades-business-patterns\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_company_posts%3BkeJ03d%2FlTCiPKUa0y0GodQ%3D%3D\">H\u00edades Business Patterns<\/a>, analyzes in an interview with <a href=\"https:\/\/www.linkedin.com\/company\/portalportuario-cl\/posts?lipi=urn%3Ali%3Apage%3Ad_flagship3_company_posts%3BkeJ03d%2FlTCiPKUa0y0GodQ%3D%3D\">Portal Portuario.<\/a>\u00a0The real challenges of port digitalization and the strategic value of data for operational efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital transformation is one of the great challenges (and opportunities) for the port industry today. However, it is not just a question of incorporating new tools or automating processes: the real challenge lies in\u00a0<strong>Understand what technology each port needs and for what<\/strong>, always focusing on the operation and the real value of the data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under this premise, our colleague\u00a0<strong>Isaac Gonz\u00e1lez de Vega<\/strong>, in charge of business development at the Spanish consulting firm\u00a0<strong>H\u00edades Business Patterns<\/strong>, was interviewed by\u00a0<strong>Portal Portuario<\/strong>\u00a0in an extensive and in-depth conversation about the main current challenges of the sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Digitalisation with purpose: technology at the service of the port<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the interview, Isaac highlights a key idea that marks the right approach for any modernization process:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em>| &#8216;Digitalization must be adapted to the port, not the port to technology.&#8217;<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">A statement that invites us to reflect on how many technological projects fail when they are proposed as generic solutions, without considering the operational reality, the actors involved and the specific needs of the port ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We invite you to read the full original interview in Portal Portuario, where Isaac delves into these topics with examples and a strategic vision of the future of the port:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<strong>Full interview:<\/strong><br><a href=\"https:\/\/portalportuario.cl\/isaac-gonzalezla-digitalizacion-debe-adecuarse-al-puerto-no-el-puerto-a-la-tecnologia\/\">https:\/\/portalportuario.cl\/isaac-gonzalezla-digitalizacion-debe-adecuarse-al-puerto-no-el-puerto-a-la-tecnologia\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We thank Portal Portuario for generating this type of conversation spaces that provide knowledge, analysis and a look to the future for the port sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Isaac Gonz\u00e1lez de Vega, in charge of business development at the Spanish consulting firm\u00a0H\u00edades Business Patterns, analyzes in an interview with Portal Portuario.\u00a0The real challenges of<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[329,184,327,239],"class_list":["post-675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-digital-transformation","tag-port-digitalisation-en","tag-port-technology","tag-smart-port"],"_links":{"self":[{"href":"https:\/\/amurasolutions.com\/index.php\/wp-json\/wp\/v2\/posts\/675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amurasolutions.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amurasolutions.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amurasolutions.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/amurasolutions.com\/index.php\/wp-json\/wp\/v2\/comments?post=675"}],"version-history":[{"count":1,"href":"https:\/\/amurasolutions.com\/index.php\/wp-json\/wp\/v2\/posts\/675\/revisions"}],"predecessor-version":[{"id":676,"href":"https:\/\/amurasolutions.com\/index.php\/wp-json\/wp\/v2\/posts\/675\/revisions\/676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amurasolutions.com\/index.php\/wp-json\/wp\/v2\/media\/673"}],"wp:attachment":[{"href":"https:\/\/amurasolutions.com\/index.php\/wp-json\/wp\/v2\/media?parent=675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amurasolutions.com\/index.php\/wp-json\/wp\/v2\/categories?post=675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amurasolutions.com\/index.php\/wp-json\/wp\/v2\/tags?post=675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}